Farmville as an example for learning environments

Farmville is addictive and a fast way to develop RSI in a matter of weeks. So far the bad news. Zynga cashed 60 million $ from its users. No one I speak to ever spent a buck, so......some of us do in a major way. The good news is that I think we can learn a lot from the people that developed FV. We might consider to use their model of interaction in the way we organise and stimulate learning and teaching. How do they succeed in keeping us coming back to plow, to seed and to harvest, as a individual farmer and as a neighbour. What happens if we relate these activities to the learning process? Isn't that plowing, seeding and harvesting too? Take a look at the interaction - model I developed lately, maybe it gets you going!